Two recently released surveys reveal the perspectives of social media from both sides of the admissions table. CASE, mStoner and Huron Education teamed up in order to research how educational institutions employed social media while Inigral studied how college-bound high school students used social media in the college search process. Both sides have shown that social media has become an essential connecting point between students and schools. Read more…
Social Media Forcing Students and Schools to Adapt
College students were among the first to adopt social media just a few years ago. Universities quickly followed in order to reach students at their digital hangout spots. Now both sides continue to adjust to the evolving world of social media. Read more…
Social Media Report Card for 2012
Most schools have embraced social media by now but some still remain skeptical of its actual usefulness. Fortunately, there is research now that tracks how educational institutions are using social media and how effective it is for achieving their goals. Read on to find out about the success schools are having and how they are doing it. Read more…
Interviews with Student Recruiters
Recruiting students is a demanding job that requires dedication and keeping up with the latest trends in technology. Here are three interviews with university leaders who share tips on using social media and recruiting international students. Read more…
What’s the ROI of Social Media for Universities?
Most schools are by now engaging in some form of social media. Others still remain skeptical of how effective tweeting and pinning actually is for the bottom line. We examine the issue. Read more…
Social Media University Rankings
There are dozens of different types of university rankings. From national and international rankings to comparisons of faculty and student outcomes, there is no shortage of ways to judge universities. Of course it didn’t take long before a new type of university rankings appeared: social media. Read more…
By AL AHRA