Universities flock to China’s Sina Weibo

Written by on February 7, 2013 in social media - No Comments
China Microblogging

China is the largest exporter of students and has the most number of internet users in the world. Therefore it should come as no surprise that universities are trying to reach out to Chinese students through digital means. Here are how schools are making use of Sina Weibo, the Chinese equivalent of Twitter. Read more…

Social Media in China: More Than Just Recruitment

Written by on November 4, 2012 in social media - No Comments
social media international students china

China is one of the most important markets for recruiting international students. It is the leading source of foreign students for many countries including the United States, Australia, and the United Kingdom. As the use of agents continues to attract controversy, some universities and colleges are looking towards digital recruitment methods. Read more…

Using Social Media To Recruit Chinese Students

Written by on February 23, 2012 in featured, student recruitment - 1 Comment
Chinese social media

Many universities don’t believe in or have the money to hire overseas agents. An emerging option is to use social media to recruit international students. Having an active presence on Chinese social networks will create brand awareness and help you find Chinese students. Some universities have already begun to do this, but the vast majority have not. Now is the perfect time to get a jump on the competition. Here’s a starter guide to understanding the basics of social media in China. Read more…