Fact: 96% of college students use Facebook. The figures for high school students should be similar. This is a huge opportunity for universities. Your entire target audience is in one central location, now you’ve just got to find a way to reach them. Of course every institution already has their own Facebook page to keep current and future students up to date with news and events. But there is one key element of the social network that many universities are missing out on: Facebook Ads. This week we’ll show you how to set up your first university Facebook advertising campaign. Read more…
How to Use Google AdWords for Student Recruitment Part 2
Buying Ads on Google’s search engine results page (SERP) is a good beginner’s strategy. Last week we looked at how to do this by setting up a PPC campaign using Google AdWords. This week we’ll explore other online recruiting strategies such as using AdSense and advertising on the Google Display Network. Read more…
How to Use Google AdWords to Recruit Students Part 1
Pay per click (PPC) is an online advertising option for universities in which you pay to attract more visitors (hopefully potential students) to your website. The ads you buy can either be on a website that targets students (a study abroad site/college rankings site), a social networking platform (Facebook/LinkedIn) or a search engine results page (Google/Bing). There are benefits and drawbacks for each type, but this week we’ll look at how student recruiters can advertise on Google. Read more…
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