Two recently released surveys reveal the perspectives of social media from both sides of the admissions table. CASE, mStoner and Huron Education teamed up in order to research how educational institutions employed social media while Inigral studied how college-bound high school students used social media in the college search process. Both sides have shown that social media has become an essential connecting point between students and schools. Read more…
International Outlook for 2013
2012 has come and gone and 2013 is looking to be an exciting year for both social media and international education. Here is a key recap of the year that was in social media and what to expect internationally for 2013. Read more…
Social Media in China: More Than Just Recruitment
China is one of the most important markets for recruiting international students. It is the leading source of foreign students for many countries including the United States, Australia, and the United Kingdom. As the use of agents continues to attract controversy, some universities and colleges are looking towards digital recruitment methods. Read more…
Social Media Report Card for 2012
Most schools have embraced social media by now but some still remain skeptical of its actual usefulness. Fortunately, there is research now that tracks how educational institutions are using social media and how effective it is for achieving their goals. Read on to find out about the success schools are having and how they are doing it. Read more…
How Technology is Connecting Universities with International Students
Technology is connecting students with schools in new and interesting ways every day. This is especially helpful for prospective international students where there are lots of barriers. Here are three ways that universities and colleges can use technology to better connect with overseas students. Read more…
What’s the ROI of Social Media for Universities?
Most schools are by now engaging in some form of social media. Others still remain skeptical of how effective tweeting and pinning actually is for the bottom line. We examine the issue. Read more…
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