Perceptions of Social Media: Schools and Students

social media universities and students

Two recently released surveys reveal the perspectives of social media from both sides of the admissions table. CASE, mStoner and Huron Education teamed up in order to research how educational institutions employed social media while Inigral studied how college-bound high school students used social media in the college search process. Both sides have shown that social media has become an essential connecting point between students and schools. Read more…


Targeting Gen Y with Social Media

Social Media College Choice

Universities and colleges continue to expand their use of social media. This should be no surprise since the demographics of social media users match the exact target market that schools want to recruit. Read more…


Universities Find New Ways to Use Social Networks

Tumblr Facebook Twitter

Facebook and Twitter are the most popular social networks in higher education, but others are rapidly gaining momentum. Tumblr has recently emerged as a favorite among schools and students alike. Read on to find out how universities and colleges are using these three social networks to connect with and recruit students. Read more…


International Outlook for 2013

2013 International students social media

2012 has come and gone and 2013 is looking to be an exciting year for both social media and international education. Here is a key recap of the year that was in social media and what to expect internationally for 2013. Read more…


College Students and Mobile Devices

University Students Smartphones

From apps to social media, the demands of students are forcing universities and colleges to adopt mobile technology on campus. Having grown up with smartphones and other mobile devices, students expect institutions to offer a variety of services in the cloud. Read more…


As International Enrollment Increases, Social Media Follows

International Student Mobility Map

As growth in international education continues around the world, so does growth in social media. But while Facebook’s growth begins to plateau, other local social networks continue to grow in popularity. Read more…