Two recently released surveys reveal the perspectives of social media from both sides of the admissions table. CASE, mStoner and Huron Education teamed up in order to research how educational institutions employed social media while Inigral studied how college-bound high school students used social media in the college search process. Both sides have shown that social media has become an essential connecting point between students and schools. Read more…
Targeting Gen Y with Social Media
Universities and colleges continue to expand their use of social media. This should be no surprise since the demographics of social media users match the exact target market that schools want to recruit. Read more…
Universities Find New Ways to Use Social Networks
Facebook and Twitter are the most popular social networks in higher education, but others are rapidly gaining momentum. Tumblr has recently emerged as a favorite among schools and students alike. Read on to find out how universities and colleges are using these three social networks to connect with and recruit students. Read more…
Universities flock to China’s Sina Weibo
China is the largest exporter of students and has the most number of internet users in the world. Therefore it should come as no surprise that universities are trying to reach out to Chinese students through digital means. Here are how schools are making use of Sina Weibo, the Chinese equivalent of Twitter. Read more…
College Students and Mobile Devices
From apps to social media, the demands of students are forcing universities and colleges to adopt mobile technology on campus. Having grown up with smartphones and other mobile devices, students expect institutions to offer a variety of services in the cloud. Read more…
As International Enrollment Increases, Social Media Follows
As growth in international education continues around the world, so does growth in social media. But while Facebook’s growth begins to plateau, other local social networks continue to grow in popularity. Read more…
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