Infographics are a great way to explain complex information in a captivating way. The combination of informative data and beautiful designs have enabled them to become increasingly popular over the last few years. Here are 5 infographics that student recruiters should find useful.
6 Trends in Digital Communications for College Admissions
This infographic shows what social media tools students are using in their college search process. It’s important that your school allocates its resources towards the most effective platforms. This infographic shows that online video and having a mobile-friendly website is important to prospective students while having a mobile app or a location-based social media game is not. Don’t waste your budget on technologies that students aren’t using.
The ROI of Studying Abroad
Here’s a great recap of all the great reasons to study abroad. Of course international recruiters know all of these reasons already, but it’s presented here in a gorgeous-looking way. If a student ever needs some extra convincing to leave home and come to your university, you can always point them in this direction.
Digital Learning: Final Chapter for Textbooks?
This infographic shows how dependent students are on technology these days. If students are dropping paper in favor of digital devices, don’t you think your recruiting materials should follow the trend as well? One interesting fact is that the average student can’t go 10 minutes without checking their phone. An interesting observation that leads into the next infographic…
Planet Text: How SMS Messaging is Changing the World
This infographic shows how incredibly popular texting is around the world. It’s an interesting opportunity that recruiters can use to get in touch with students. Some schools have even found initial successes with recruiting students through SMS. However, it should only be used sparingly since it’s easy to be treated as unsolicited spam by the student. If you do decide to implement a SMS recruiting strategy, make sure it’s opt-in for students rather than opt-out.
The Science of Social Timing
It’s been said that timing is everything, and that certainly applies to Twitter as well. You can’t expect your followers to see all of your Tweets when they are also following thousands of other users. That’s why you should post your tweets when the greatest percentage of your audience is checking their Twitter feed for maximum exposure. International recruiters can use this strategy to target specific markets. For example, you can schedule a Tweet (using HootSuite or a similar tool) to broadcast at 3am your time so that students on the other side of the world are more likely to see it.
Do you have an infographic that’s relevant for student recruiters? Let us know in the comments!
